Hey there!
Let's chat about how you can add an unsubscribe link to your emails using Stamina. It's a simple way to let folks opt out if they choose, and it helps keep your email list happy and healthy.
Why Include an Unsubscribe Link?
Including an unsubscribe link in your emails is not just a courtesy—it's essential. It allows recipients to opt out if they wish, which keeps your audience engaged and ensures you're communicating with those who are truly interested.
Plus, it helps maintain your sender reputation by reducing the chances of your emails being marked as spam.
How to Add an Unsubscribe Link in Stamina
Stamina makes it easy to add an unsubscribe link to your emails. Here's how you can do it:
Navigate to Your Campaign's Sequence Section:
Log in to your Stamina account.
Go to the specific campaign you're working on.
Click on the "Sequence" section to view your email sequence.
Insert the Unsubscribe Link:
Within the email editor, place your cursor where you'd like the unsubscribe link to appear.
Look for the option to insert a merge tag or special link. This is often represented by a tag icon or a dropdown menu labeled "Insert Merge Tag."
From the list of merge tags, select the "Unsubscribe Link" option. This will insert a placeholder for the unsubscribe link into your email.
Customize the Unsubscribe Text (Optional):
You can customize the text that will be displayed for the unsubscribe link. For example, you might want it to say "Click here to unsubscribe" or simply "Unsubscribe."
To do this, edit the text within the anchor tags (
<a>and</a>) that were inserted in the previous step.
Save Your Changes:
After inserting and customizing the unsubscribe link, make sure to save your email sequence to ensure the changes are applied.
What Happens When Someone Clicks the Unsubscribe Link?
When a recipient clicks on the unsubscribe link in your email, they will be directed to a page confirming their unsubscription. This process ensures that they are removed from your mailing list and won't receive future emails from your campaign.
A Friendly Tip:
Always make sure your unsubscribe link is easy to find and clearly labeled. This transparency builds trust with your audience and keeps your email communications compliant with best practices.
By following these steps, you can ensure that your emails sent through Stamina include a clear and accessible unsubscribe option, keeping your audience happy and your email practices top-notch.