What is Spintax?

Remember this update back in October 2023?

Well I do, since it practically got a ton of my inboxes straight to spam.

Google did this to curb the widespread spam issue and higher the barrier to entry for cold emailers. They aimed to prevent cold emails from ending up in the spam folder.

They didn’t want regular joes spinning out 10 inboxes and sending 10k emails a day no more.

It was the dawn that led to a new wave of cold emailers who had to follow guidelines and ensure that their activities aren’t getting identified as robotic/automated.

Guess what speaks automation on the face of google the most?

It’s when we are emailing 100’s of prospects with the same copies apart from either their name, or company.

Google loves when you do this and sends you straight to spam jail.

To prevent this from happening it’s either you write a new email for every prospect or you just spintax your copy to create multiple variations.

Let’s dig deep into it.

Spintax is basically spinning the syntax of your email copy to create different versions. You could create emails with different words, phrases while keeping the style intact.

For example, a spintax for a CTA could be:

Your email software will send the first version to one part of your mailing list and the second version to another part.

So, what is Spintax?

Spintax is a special format used to make different versions of a piece of text. People often use it in content marketing and SEO to create many unique articles, blog posts, or product descriptions. But here, we will talk about using it for emails, especially cold emails.

Spintax lets you create many versions of a message by changing certain words or phrases with synonyms or different options. This way, you can make unique and personalised messages for different people without writing each one from scratch. Spintax can create several versions of the same written message by replacing words and phrases with their synonyms or other terms that have the same meaning.

For example, instead of writing,

“Hi [Name], I hope this email finds you well,”

you can use Spintax to create versions like,

“Hey [Name], I trust this email finds you in good spirits,”

or,

“Greetings [Name], I hope this message reaches you at a good time.”

The spintax format uses curly brackets and pipe characters to indicate words or phrases to rotate. This allows for the creation of multiple unique variations from a single template.

Email providers check the content similarity across your emails. Even if you vary personal information, your emails can still sound 95% similar. No matter how warmed up your inbox is, email clients might flag your emails as spam, and fewer leads will receive them. Spintax helps in creating content variation, which is essential for keeping content relevant and keyword-rich.

Best case scenario: your emails land in the Promotions inbox.

The very purpose of Spintax is to create unique content for each recipient on your email list and help you avoid being flagged as a spammer by Google, other major mail providers, and spam filters. Spintax generates unique variations of the original content, which helps in avoiding duplicate content penalties in SEO.

Apart from improving your sender reputation, here are some reasons to use spintax in your cold emails.

When you look at these benefits, it’s clear that Spintax matters. Many dedicated cold outreach platforms support Spintax and are investing in it, which suggests its importance.

Some people argue you don’t need Spintax, and they’ve run great campaigns without it. While that’s possible, using Spintax can make your emails more effective with less effort.

4 Benefits of Using Spintax in Cold Email Campaigns

Spintax improves email deliverability in several ways:

By using Spintax, your emails are more likely to land in recipients’ inboxes because email service providers see varied content and deem it less likely to be spam. Personalised emails with Spintax encourage recipients to read and take action. You can also test different versions to see which gets the best response.

Spintax is a simple but powerful tool. It starts with a { and ends with a }. Each option inside is separated by a |. Here’s what it looks like:

Spintax blocks refer to specific sections of text within which various permutations or variations are possible.

When you use this in an email subject line, the email software randomly picks one of the options each time it sends the email. You can have as many options as you want, and this works in both the subject line and the body of the email.

Using Spintax, you can create sentences like:

“The {spin} average | standard {endspin} tree planted in this {spin} region | area | territory {endspin} is around 10,000.

The {spin} goal | purpose | objective {endspin} of this plantation is {spin} cleaner | oxygenated | fresher {endspin} air.”

Basic Spintax Implementation

To use Spintax, you typically place options within curly brackets {} and separate them with a pipe |. For example:

When the email is sent, the software will randomly select one of the options from each set of brackets. You can use Spintax in both the subject line and body of the email. Tools like Google Sheet can be used to parse and manipulate spintax content directly within the spreadsheet environment.

Example:

This could result in:

Using ChatGPT as a Spintax Generator

ChatGPT can help generate Spintax options. For example, you can ask it to create variations for “Kind Regards”:

You can specify the language or style, like British English for UK audiences.

Nested Spintax

Nested Spintax allows multiple levels of variation within a single sentence or phrase. This increases the number of unique combinations you can create.

Example:

This could result in:

Nested Spintax adds more personalization and flexibility but can be complex. Test thoroughly to ensure it works correctly.

Sample Spintax Examples

Subject Line:

Email Body:

Call to Action (CTA):

These examples show how Spintax can make your emails more varied and personalised, increasing the chances of engaging your recipients.

Ensure Readability and Coherence

While Spintax can generate many content variations, it’s crucial to maintain readability and coherence. Each version should make sense and clearly convey the intended message. Spinning syntax involves creating multiple variations of text by replacing words and phrases with their synonyms or other terms. Before sending any Spintax-generated content, review a sample to ensure it is understandable and effective.

Nested Spintax for More Variations

To maximise Spintax potential, use nested Spintax structures. This involves placing one Spintax structure within another.

For example:

This method can produce a broader range of sentences, making your emails more unique.

Balance Uniqueness with Quality

While Spintax aims to create varied content, it should not compromise quality. Each generated piece should maintain high quality and provide value to the reader. Strive for a balance where your content is both diverse and engaging.

Incorporate Synonyms and Phrase Variations

Enhance your content’s diversity by using synonyms and different phrases within your Spintax.

For example, use:

instead of just alternating between “great” and “excellent.” This approach adds variety and keeps your content fresh.

Spin Everything You Can

If you have a segmented lead list, spin more than just the greeting or signature. For example, when reaching out to a specific segment, vary your call-to-action:

Consider Nested Spintax

For deeper randomization, use nested Spintax. For example:

Or when more differentiation is needed:

This technique allows for more precise variations and better personalization.

Don’t Forget Other Cold Email Hygiene Practices

Combine Spintax with other cold email best practices to maximise its effectiveness:

By following these best practices, you can enhance your email deliverability and engagement rates, leading to more successful campaigns. It’s time to start using Spintax effectively!