Stamina.io is a tool designed to help businesses track and measure the effectiveness of their outreach campaigns.
It helps you understand how well your efforts are performing by focusing on opportunities—those moments when potential leads are genuinely interested or have taken steps like booking a meeting or even completing one.
What are Opportunities?
Opportunities are the key moments in your outreach campaign that show real potential for success. They include leads with these statuses:
Interested
Booked a meeting
Completed a meeting (but not yet closed)
Closed
Positive custom statuses you can set yourself
These opportunities help you measure how much value a lead could bring. By tracking these statuses, you can easily see how well your campaign is doing and which leads are turning into real business.
Setting a Value for Your Leads
To make the most of the opportunities, you can assign a monetary value to each lead. This helps you understand the potential return of your campaigns. You can do this by:
Setting a default lead value in your settings (Preferences).
As leads are marked with positive statuses like "Interested" or your custom statuses, their value is automatically added up.
Add details like lifetime value or estimated conversion rates to see a more accurate picture of your campaign's performance.
By calculating this, you can better focus your efforts on campaigns that are bringing in the most value. And as you see which campaigns are doing well, you can scale them up by getting more resources like additional domains or sending more accounts to maximize your reach.
Why This Matters
Tracking opportunities with clear monetary value helps you make smarter decisions. You’ll be able to identify the best-performing campaigns, understand where to focus your resources, and ultimately optimize your outreach for better results.
If you want a detailed walkthrough of the opportunities feature, there’s a tutorial video available to guide you through it.
This simple but powerful approach helps you stay on top of your outreach game, ensuring you focus on what’s working and ditch what’s not.