Hey there!
Noticing that your emails on Stamina.io aren’t getting opened as much as you’d like?
No worries—we’ve all been there. Let’s walk through some simple, friendly tips to help your messages grab attention and land in the inbox where they belong.
1. Check Your Sender Details
Who’s sending the email?
Make sure your sender name and email address look friendly and familiar. People are more likely to open an email if they recognize it. If your sender name feels too generic or odd, try using your name or your brand’s name in a way that feels personal and trustworthy.
2. Craft a Clear, Catchy Subject Line
Why does the email matter?
The subject line is like the title of a story—it needs to catch the reader’s eye. Keep it short, clear, and interesting. Avoid overly “salesy” words that might trigger spam filters. You might experiment with asking a question or hinting at a benefit. For example, instead of “Amazing Offer Inside,” try “Can We Help You Save Time Today?”
examples - "support", "thoughts, {{firstname}}?" etc.
3. Optimize Your Preview Text
What do they see before clicking?
The preview text (or snippet) is the little summary that shows up next to your subject line in many inboxes. Make sure it supports your subject line and gives a hint of what’s inside your email. A clear, friendly preview can spark curiosity and encourage opens.
4. Send at the Right Time
When are your readers checking their email?
Sometimes it’s not what you send, but when you send it. Try experimenting with different days and times. Maybe your audience is more likely to read emails in the morning rather than late in the evening. A little testing can go a long way!
5. Ensure Your Emails Reach the Inbox
Is your email being seen?
If your emails are landing in the spam folder, it doesn’t matter how great your subject line is. Make sure your email settings (like SPF and DKIM) are set up correctly. Stamina.io helps with deliverability, but it’s good to double-check these basics with your email provider.
6. Keep Your Contact List Fresh
Who’s on your list?
Sometimes a low open rate means you might be sending emails to people who are no longer interested. Regularly clean up your list by removing contacts who haven’t engaged in a while. A smaller, more active list can boost your open rates and improve your overall campaign results.
7. Test and Learn
What works best for you?
Email marketing is all about trying new things and learning from them. Use Stamina.io’s A/B testing features to try out different subject lines, preview texts, or send times. Change one thing at a time and see how your audience responds. Over time, you’ll learn exactly what makes your emails shine.
In a Nutshell
If your emails aren’t getting the love they deserve, it might be time for a few small tweaks. Check your sender details, spice up your subject line and preview text, pick the right time to hit send, and keep your contact list tidy. With a bit of testing and a friendly approach, you’ll see those open rates climb in no time!
Remember, every change is a step toward better engagement. If you need more help or have questions, our support team at Stamina.io is here for you. Happy emailing!