Hey there!
Noticing that every email in your campaign is marked as “opened” can feel a bit weird. Let’s chat about why that might be happening on Stamina.io and what you can do about it.
What’s Going On?
Automatic Image Loading:
Our system uses a tiny, invisible image (a tracking pixel) to know when an email is opened. Many email providers, like Gmail, load images automatically. This means that even if your contact didn’t really read your email, it might still show as “opened.”
Your Own Tests Count, Too:
If you open an email while testing your campaign, Stamina.io sees that as an open. It’s a handy feature when you’re checking things out, but it can also bump up your open rate.
Bots and Security Features:
Sometimes, security tools or email bots (which scan messages for viruses or spam) load images automatically. They aren’t people, but our system still records that as an open.
What Can You Do?
Don’t Stress Too Much About the Numbers:
Open rates aren’t a perfect measure. Because of how image tracking works, you might see higher numbers than expected. Instead of focusing only on open rates, keep an eye on clicks and replies, which tell you more about real engagement.Test in a Clean Environment:
Try sending a few emails to a test account (or ask a friend) and see how the numbers compare. This can help you understand how much of that 100% is from your own testing versus real opens.Know Your Audience’s Email Settings:
Remember that many email providers auto-load images. This means that even if your contact hasn’t clicked on anything, the open might still be counted. Keep this in mind when you’re looking at your stats.
Bottom Line
At Stamina.io, we want you to feel confident about your campaign data. A 100% open rate might seem surprising, but it’s usually because of how email tracking works behind the scenes. Focus on the parts of your campaign that truly drive conversations, like clicks, replies, and conversions.
If you’re ever unsure or have more questions, just give us a shout. We’re here to help you get the most out of your email outreach!
Happy emailing!